• Provide complete management of paid search campaigns against defined success metrics
• Plan and develop keyword lists and text, creative, implementation, optimization, testing and performance analysis.
• Provide thorough analysis of paid search campaigns via bid management and reporting tools.
• Provide strategic planning direction and campaign management for search marketing programs including paid search and social marketing initiatives.
• Support new business development efforts from a paid search perspective.
• Identify additional search channels and tactics that assist in achieving marketing objectives.
• Manage relationships with search engine vendors and other third parties.

Job Qualifications:

• 2-4 years of internet-based marketing experience with SEO, Web 2.0, Organic Search, Viral Marketing, Social Networking, press releases, Blogging and B2B/B2C Marketing
• Expertise w/ Google Adwords, Yahoo Search Marketing and Microsoft Ad Center PPC programs
• Expertise w/ Google Analytics
• Experience analyzing large datasets to gain insights and drive business decisions.
• Have excellent writing and communication skills.
• Be detailed oriented and creative.
• Have the ability to work independently and with deadlines.
• Be action-oriented with a high level of energy, integrity and enthusiasm for the position.
• Have effective interpersonal skills and decision-making abilities.
• Have the ability to work cross-functionally with various departments and external customers.
• Have excellent leadership skills and proven ability to work well in a team environment.